PRODUCT CYCLE
Slower. Longer. Circular.
The journey towards a circular economy relies heavily on two key pillars: durability and reuse. We want our products to be used as long as possible – ensured by quality, design, repairability and care. We want them to be shared, leased, repaired and reused. Moving forward, we also aim at turning old products into new ones – without compromising quality.
CHALLENGE
We can actively slow down the cycle of our products through durability, repairability, care, service – and our 2nd Life Shop. Yet the big challenge is to close the loop entirely. We’re taking the first small steps – and are making good progress. One key move is the use of textile-to-textile recycled materials. In the end, the most sustainable recycling loops are the ones that reuse their own raw materials.
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